Hervé Baron, Vice President of Human Resources at Mac Donald's France was the guest on our podcast on the future of work.
It is one of the biggest sources of student jobs in France. Each year 40,000 young people are hired by Mac Donald's in the 1,500 restaurants it has in France.
What about the recruitment process?
The world's leading fast-food company is thwarting these usual processes, which are now considered outdated by candidates. Hervé Baron invites them to send a video CV. The company's HR vice-president advocates role-playing to select new recruits.
Among the 76,000 restaurant staff in France, the brand includes students but also mothers and young retirees. This is because the fast-food leader offers unrivalled flexibility in terms of working hours, thus attracting people who are looking for flexibility in the organisation of their days. "People come to work at Mac do to finance their driving licence, the purchase of a car, a trip to the other side of the world... in short, a lot of very short-term projects. But we don't just have students and young people.
There are also "a lot of part-time mothers who are trying to reconcile their professional life with their children's schedules, and more and more young retirees who are looking for an additional income.
Thus, the world-famous brand receives some 500,000 applications per year in a context of strong labour shortage in the restaurant industry where professionals are struggling - more than ever - to recruit after two years of pandemic. The burger giant is largely resisting the crisis that the corporation is experiencing. Because at Mac Donald's "we know how to adapt to the schedules, expectations, and needs of everyone. This is the hallmark of the group. This is a crucial issue for a generation Z that is known to be sensitive to the personalisation of working methods and times. The difference is that these young people are "looking for individuality, not individualism", says Hervé Baron.
Is this compatible with the collective spirit that is as necessary in companies as in the kitchen? Yes, answers the human resources expert. Enthusiasm and team spirit are the order of the day, because "there is a win-win situation": the employer listens to the demands of the employees, who give back in kind.
As a result, Mac Donald's has no reason to be ashamed of its retention rate. 67% of employees have been with the company for more than 5 years!
Offishall is an employee presence management solution that aims to support organizations in the implementation of the hybrid work mode, i.e. the alternation between telework and face-to-face. Every day, the company allows thousands of users to know who is where when and therefore to find themselves in the office (better). The Offishall Planning tool contributes to boosting the attractiveness of structures by helping them to take up the great HR challenge of the decade: that of work flexibility.